News
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The quick and dirty guide to pay-perclick advertising with Google AdWords
Why bother with pay-per-click advertising? You would have to be as crazy as a box of weasels to pay each…
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Everything You Need to Know About Penguin 2.0 & Hummingbird.
On May 22, 2013, Google’s head of webspam, Matt Cutts, announced the next big update affecting sites appearing in the…
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International Gothic Cuisine
In general, late medieval or Gothic cuisine was international and appealed to a wide variety of social classes, all of…
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Globalization and Fusion Cuisines
This lecture is also about how plants, animals, and diseases were, for the first time in human history, transported across…
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Less-Explored San Francisco
San Francisco is everybody’s favorite American city. It would be hard to find another with a more appealing combination of…
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6 MORE MEDIEVAL CITIES TO RIVAL PRAGUE
Český Krumlov A popular day trip from Prague, Český Krumlov is nestled scenically between two loops of the Vltava River…
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Less-Explored Venice
Any trip to this waterborne city inevitably starts at Piazza San Marco, with its entourage of glittering monuments. Here are…
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Fez vs Marrakech
Morocco’s capital city has shifted repeatedly over the centuries, according to the whim and power of the dynasty of the…
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Boat Trips
Hong Kong’s history is tied to the sea. Made up of 236 islands, it is surrounded and defined by water.…
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Discovering Your Business Model and Brand
You may be asking yourself why a book about digital marketing strategy has a chapter about business models and brands.…
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